The first Herculean Thanksgiving

Herculean celebrated Thanksgiving with a limited group of ambassadors coming from very diverse groups: our team, crowdfunders, crew, partners, advisors, fans, investors… The aim of the evening was to thank our Belgian stakeholders, to connect them with each other and to experiment if and how we could engage them in our vision for the future….

First phase capital increase and new Chairman

Herculean, the cooperative holding behind Hercules Trophy, Hercules Academy and Hercules Projects, has completed the first phase of their capital increase and appoints a new chairman. Founder Yves Vekemans remains CEO. The company is still 100% Belgian, while improving corporate governance and strengthening the financial basis, in order to accelerate the international roll-out of the…

Herculean Director of Operations: Sanne Augusteyns!

We would like to welcome our new Director of Operations: Sanne Augusteyns! This 31 year old isn’t new in the sports and event world. We are very pleased that Sanne’s trail runs through Herculean, shaping our future together with us. When Sanne completed his Bachelor in Physical Education, he organised his own running event: “Decathlon Duorun”, that…

Herculean leader: Barbara Torfs!

Barbara Torfs has been working as Marketing Communications Director for 21 years at the family owned business Schoenen Torfs, alongside CEO Wouter Torfs. In the past years, she’s been mainly contributing to the digital innovation and transformation of the retail company. Next to that, the ‘Fit@Torfs’ wellbeing programme grew to being one of her priorities. Her…

Crowdfunding is about… Ambassadorship

Crowdfunding is about creating an opportunity for fans to become ambassador and be more involved in the success of Herculean. People often confuse equity crowdfunding with donations. That is not what it is about. It’s about creating a community of fans who take it to the next level.It’s about listening to ambassadors and rewarding them with a…

Herculean Partner: Peter Pastijn!

Peter Pastijn is a founding partner, co-owner, and co-concept designer of the THE CYCLING ROOM® and THE ROOM® concepts together with his wife Gizem, currently operating in the UAE and India. He is the founder and co-owner of a Fitness service provider company, Proud2b, in Belgium founded in 2007. He is the CEO of THE…

Herculean Ambassador: Maitha E. Coninx!

Erdmuthe, aka Maitha in the UAE, has been involved in Hercules Trophy Dubai for a couple of years already. Now that she has written a self fulfillment book “Maitha’s Way of Life“, she may now be officially called a Herculean. Maitha will be a regular contributor to the Herculean.coop blog. Welcome Muthi! About Maitha “I…

Looking for a public speaker at your New Year’s event?

It can be a bit of a challenge to find an interesting and charismatic speaker at your New Year’s reception or customer event. So why not try it from a different angle? Yves, our CEO and Founder is a gifted public speaker who will inspire your audience to change their corporate life by using their own personal…

Herculean Advisory Board: Wim Vochten!

Wim Vochten is founder of XPlusConsultants, one of the fastest growing European leading management consulting firms providing services and solutions in enterprise architecture, strategy, digital, technology, program and change management. With main markets as Belgium, Luxembourg, France and The Netherlands, we combine in-depth knowledge of enterprise strategic and operational levers and scalable agile delivery frameworks…

The most Herculean intern ever: Thomas!

Being the youngest Herculean, Thomas’ career is (yet) somewhat nonexistent. He’s a business management graduate from UCLL with a wide array of interests, ranging from economics to philosophy and from music to motion pictures. Don’t be fooled by his age though, for Thomas’ isn’t your typical 22 year old and would rather entertain a lively…

Herculean Advisory Board: Rob Goyens!

Rob Goyens, Group Treasurer & Vice-President Investor Relations at Telenet, became a Herculean Board of Advice member early 2016. He’s a longtime fan and has been supporting the organisation for a couple of years now. His fascination for the extraordinary Hercules Trophy vibe is what made him want to be a part of it. Rob…

Herculean Managing Director North America: Nancy Lainez

From a young age, Nancy has had many different interests and talents. Instead of choosing a particular area, she always tried to taste a bit of everything. So when she had a hard time choosing between studying Civil Engineer, Economics or Roman languages, she decided to find a combination and did a Masters in Business,…