On October 2, Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, announced the challenge aimed to make Dubai one of the world’s healthiest cities. The campaign is called the Dubai Fitness Challenge. Citizens, residents and visitors are encouraged to join the month-long challenge that includes workout classes and activities.
The fitness challenge starts on October 20 and runs until November 18. Those who join are urged to boost their physical activity by committing to a minimum of 30 minutes of daily activity for 30 days through a wide range of fitness activities, sports or exercises.
Apart from this encouragement, the Fitness Challenge also promotes a selection of sporting events in Dubai. We’re honored that our Pink Ladies Games have been selected among these featured events! More info.
During several weeks, the Pink Ladies Games promotion campaign is run on several ARN radio stations, with a few competitions to win a team:
Pink Ladies Games are a unique half day programme for active women who care about breast cancer. Info and registration on the website.