It’s not unusual these days to see people with unusual job titles. There’s a Director of Chaos at Berkshire Hathaway and a Director of First Impressions at the reception desk of many companies. Google has a Captain of Moonshots. Some employees at IBM call themselves Data Detectives, and some of the sales staff at Quicken Loans call themselves Revenue Raisers. Disney refers to some of its workers as Cast Members.
Such quirky, often customized job titles might seem pretty meaningless–a throwaway perk for low-level employees or an official expression of arrogance for top ones. But in certain situations they might do an awful lot of good for worker well-being. A new study of self-appointed job titles, published in the August issue of the Academy of Management Journal, suggests they can reduce emotional exhaustion among stressed-out employees.