In FastCompany, Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability.
Charles states that for the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in every decision, two forces are loudly asserting their dominance: creativity and profitability. A fractious relationship at the best of times. Leading a company that must, by definition, exist in a constant state of dispute provides enough challenges to fill a book.
But in his work as a coach and confidant to creative and business leaders, he has come to recognize that exceptional leaders unlock the power of “profitable creativity” by developing four benevolent weapons.
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